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TREZETA. One brand, one tradition, a true story of the district of Montebelluna (TV) - Italy.

Trezeta yesterday

The story of TREZETA begins in the 1920’s when a craftsman Vittorio Zizola produced by hand 5 to 10 pairs of boots a week from a small unit in a village called Crespano (only 5 km away from Asolo, where Trezeta was later based). Every week Vittorio took his bicycle and went to the market to sell his shoes. The factory, which was more of a workroom, was founded about 44 years ago by Vittorio’s son: Primo, who, together with his wife and his sister, changed the brand from 3Z’S to TREZETA.

It was in the 1960’s. after Giancarlo Zizola took control, that the brand moved back to its core values and began to expand and moved TREZETA across the border, bringing one of the most famous mountain and trekking brands, to the now "legendary" district of Montebelluna well-known all over the world for its footwear design and production capabilities

Trezeta today

In 2002 TREZETA was taken over by MGM SpA and moved premises from Asolo to Vedelago (TV), still within the Montebelluna area. With the take over of this historic brand, MGM SpA has established fast and consistent growth, supported by an innovative and aggressive strategy. Today MGM is known as a leader in its field, driven by a positive culture through the sharing of expertise, experience, committed people and skills across all disciplines of production and operations. TREZETA - an international brand of prestige in the world of outdoor shoes - has indeed significantly improved the profile of a group already well placed in the inline skates business, thanks to the exclusivity of the HYPNO-line and to the agreement with FILA for the development, production and the exclusive marketing of inline skates.

Already recognized by professionals and outdoor enthusiasts alike, and known as a brand that cares about protection, safety and comfort during outdoor activities, TREZETA now embarks on a new season of change, covering all aspects of the company : from property to the strategic planning and from business objectives to operational projects. There are many positive points supporting the new strategy of development and international expansion. Economic stability, which has resulted in the growth of turnover and the penetration into new markets. Dynamic, innovative and important collaborations are building stronger and more progressive strategic directions. Furthermore, the relocation of the head office, the shift of production to Rumania and the strengthening of the R&D and Customer Service departments, has led to the further development of both domestic and international projects and strategic partnerships.

All of which is supported by significant investment in communication behind the brand: from the massive trade-campaign to the intensive and ongoing PR activity through to the uplifted presence at the major international fairs and exhibitions. Innovation and quality runs through the whole range from TREZETA: from design to construction techniques - see the development of the technology and the patented Dry on Move and the collaboration with partners like Vibram® - and from quality control to the marketing strategy. With dedication and enthusiasm TREZETA plays a significant part in the development of the MGM group, and is proud to announce. The patented technology DRY ON MOVE represents the most significant technical innovation in the world of Outdoor in the past 20 years, aiming to improve the already excellent comfort level of TREZETA branded shoes.

MGM, based at Vedelago (Treviso-Italy) employs more than 200 people, located across the various administration and production facilities. MGM is represented in over 41 countries worldwide.

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On air the new campaign DryonMove™ of TREZETA: “The power of Natural Ventilation”

The communication agency TalentoAbc has created a new campaign subject for Trezetas’ technology DryonMove™. The advertising page is scheduled on the following Italian magazines: Trade Press: Top Sport, Action&Wear, Outdoor Magazine Specialize... (continue...)

Dry on Move™

The only “active system” allowing your feet to breathe while walking in 100% waterproof shoes. At Trezeta™ we have recently developed DryonMove™, the first and only active technology system that allows your feet to breathe while walking. Expressly de... (continue...)

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Trezeta and design are trademarks of M.G.M. S.p.A.
Via Trento Trieste 112C, Cavasagra di Vedelago, Treviso
P.IVA IT00802240267
info@trezeta.com